The financial services industry is at a pivotal moment. As regulatory demands intensify and customer expectations evolve, banks, insurers, and capital markets firms are under pressure to modernize their operations, enhance security, and unlock new sources of value. Cloud transformation is no longer optional—it's essential for staying competitive and resilient in a rapidly changing landscape.
Publicis Sapient, recognized as an AWS Premier Tier Services Partner and holder of the AWS Financial Services Competency, stands at the forefront of this transformation. By combining deep industry expertise with AWS’s robust cloud platform, Publicis Sapient delivers tailored solutions that drive measurable business outcomes for financial institutions worldwide.
Achieving AWS Financial Services Competency is a testament to Publicis Sapient’s ability to deliver cloud-native solutions that address the unique challenges of the sector. This distinction recognizes proven success in:
Publicis Sapient’s SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—combined with AWS’s advanced services, enables financial organizations to reimagine their business models, streamline operations, and deliver superior customer experiences.
A leading wealth management firm partnered with Publicis Sapient to transform its advisor platform. Initially built on-premises, the solution was migrated to AWS, enabling the firm to scale rapidly and meet stringent security requirements. The result? Search response times were reduced by 80%, and over 90% of advisors rated the new contextual search as their favorite feature—demonstrating how cloud modernization can directly enhance productivity and client service.
Financial institutions face mounting regulatory scrutiny and complex compliance requirements. Publicis Sapient leverages AWS’s AI and machine learning capabilities to automate compliance workflows, monitor transactions in real time, and generate actionable insights. These AI-driven solutions not only reduce operational risk but also free up resources for higher-value activities, supporting a culture of continuous innovation.
Data is the lifeblood of financial services, but managing it securely and compliantly is a constant challenge. Publicis Sapient’s Unified Audience Accelerator, available on AWS Marketplace, empowers organizations to collaborate on customer data within AWS Clean Rooms—enabling rich audience insights and targeted engagement without exposing underlying data. This privacy-first approach is especially critical as the industry navigates a cookieless, highly regulated environment.
Publicis Sapient’s cloud transformation initiatives consistently deliver tangible results for financial services clients, including:
Publicis Sapient’s leadership in cloud transformation is recognized by leading industry analysts. The company has been named a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment and a Market Leader in HFS Research’s Industry Cloud Services report. Clients and partners consistently highlight Publicis Sapient’s breadth of industry experience, high-quality talent, and ability to deliver business value through creative and technical excellence.
Through a global strategic collaboration with AWS, Publicis Sapient is investing in new industry-specific solutions, talent development, and next-generation AI capabilities. Financial services organizations benefit from access to enterprise-ready platforms like Bodhi—an AI/ML ecosystem built on AWS for secure, scalable deployment of generative AI use cases—and Sapient Slingshot, which accelerates legacy modernization and software development lifecycles.
By harnessing the combined power of Publicis Sapient’s SPEED methodology and AWS’s secure, scalable cloud, financial institutions can:
No matter where you are on your cloud journey, Publicis Sapient and AWS offer the expertise, tools, and industry knowledge to help you achieve your transformation goals. Discover how we can help your organization drive innovation, ensure compliance, and deliver measurable business outcomes in the digital age.
Learn more about our financial services cloud transformation solutions at publicissapient.com/partnerships/aws.