VIDEO TRANSCRIPT:

One Card for is the partnership, an alliance between Publicis Sapient and Carrefour to transform the business model to be more digital.

The biggest challenge that every retailer has is that everybody wants to shop online and Carrefour didn't have a strong digital presence so we had to build them one.

Publicis Sapien helped Carrefour start from zero and build something with a different mindset. Delivering an MVP in six months for a company like Carrefour, it's quite crazy, but we did it.

So one of the first thing that we did was really to make sure we unify the people to make sure we were on the same page.

It's really on the mindset of the programme that we build together with Carrefour, we to have one team for one objective and anybody who would come now could hardly say where people come from.

There is really a sense of community and a sense of belonging to one car for and people are proud of what they are doing and what they are achieving altogether.

We are improving all the time the ways of working and when we want to improve the velocity of the teams, we can change and adapt to be faster and to deliver faster. Not only to solve the pain points, but also to create gain points for the customer.

What we really did for Carrefour is we built the capability to deliver change. It wasn't about a project, it was about delivering a new organisation that continually adapts and delivers value for Carrefour's customers.

I think what Publicis Sapien brought to the table is invaluable. What matters now is how can that change actually be duplicated across the entire organisation.

Thinking of retailers with a long history like Carrefour, it's very hard to stay in the game because as opposed to the pure players they don't have a legacy, to manage Carrefour has a legacy to manage and this is really what we are trying to achieve, to help them stay in the game but without losing their soul and their DNA.

For businesses to change today, they need to be braver, not afraid to fail in order to succeed, delivering value fast, often, better and better.