SPEAKER: AI is not something that is going to drive business transformation or technological transformation in isolation. You still need the other skills like product, like experience, and how you design things, and engineering, and being really clear about what is the use case from a strategic perspective that you want to get out. We use this acronym called SPEED, Strategy, Product, Experience, Engineering, Data, and AI. And if you, you know, it's like fingers in a hand. If you go with a strong thumb or a strong index finger, it doesn't matter if it doesn't connect to the pinky. You still can't move and lift and shift stuff. And that's where a lot of companies get slowed down because they say, we have this, we have engineering, we have experience, we have AI, we've been doing it for 20 years, but they're not connected in a way that actually is allowing them to move forward.