Customers have come to expect more from quick service restaurants, especially when it comes to speed and convenience. These days, 39% of diners prefer to place their order on a mobile app or online, in part because it speeds up the process of getting their meal. Pickup and delivery orders placed through third-party apps — you know the ones, like Uber Eats and DoorDash — have seen major increases, 70 and 69% respectively. So, in the past three years, 87% of restaurant brands have invested in digital to meet customer expectations. But only a tiny fraction, 11%, consider themselves to be fully digital enterprises. That doesn't mean they aren't already cooking up digital strategies. Almost all quick service chains now offer mobile payments, mobile ordering, and web ordering. Which makes sense, because half of customers use their phone to look up menu items, 41% use it to look up deals and promotions, and 35% say they use it to search for restaurant locations. But there's more on the menu when it comes to restaurants embracing digital, because more needs to be done to improve and respond to customer experience. The number one frustration for mobile app users? The multi-step ordering process, followed closely by unavailable menu items, poor search function, and trouble using coupons, indicating that some of these apps need an overhaul. Experiences outside of UX design matter too. In one survey, around half of customers said they'd delete an app after a bad delivery experience or a bad pickup, even if it had nothing to do with the app itself. To combat this, quick service restaurants need to invest in customer experience. And there are many improvements they can whip up. Strategies ranging from personalization to better promotions to making it easier to place an order are all key ingredients in the recipe for a successful experience. So what technologies do you think quick service restaurants should invest in? Let us know in the comments.