The era of the Generative Enterprise is here. Generative AI (GenAI) is no longer just a technology experiment—it is a catalyst for wholesale business transformation, redefining how organizations operate, innovate, and deliver value. As enterprises move from isolated pilots to enterprise-scale adoption, the challenge is not simply to deploy GenAI, but to embed it into the fabric of the business: co-creating customer experience outcomes, reinventing processes, and enabling new business models. Publicis Sapient stands at the forefront of this shift, helping clients realize the promise of GenAI through a unique blend of strategy, technology, and industry expertise.
Many organizations have dabbled in GenAI, but few have crossed the chasm to true enterprise adoption. The barriers are familiar: fragmented processes, inconsistent data governance, siloed systems, and cultures resistant to change. GenAI exposes these vulnerabilities, making it clear that success requires more than technology—it demands a commitment to reimagining operating models, aligning business and technology objectives, and fostering a culture of innovation and collaboration.
Publicis Sapient’s approach is built on the conviction that GenAI is not an add-on, but a transformative force. By integrating GenAI into the core of business strategy and operations, organizations can unlock new sources of value, drive measurable outcomes, and position themselves as leaders in their industries.
At the heart of Publicis Sapient’s methodology is the SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI. This integrated approach ensures that GenAI initiatives are not siloed, but are woven into every aspect of the business:
This holistic philosophy enables organizations to move beyond isolated GenAI pilots and achieve transformation that is sustainable, measurable, and aligned with business objectives.
Publicis Sapient has made significant investments to accelerate GenAI adoption for its clients:
These investments are complemented by a global network of 59 offices and 15 innovation labs, enabling Publicis Sapient to deliver at scale and speed across regions and industries.
Publicis Sapient’s impact is evident in the tangible outcomes delivered for clients across sectors:
A leading US-based pharmaceutical company partnered with Publicis Sapient to transform its content creation process using GenAI. By automating content generation, review, and compliance workflows, the company achieved:
For a multinational investment bank, Publicis Sapient deployed enterprise AI services to streamline customer support and back-office operations. The result:
In the MENA region, Publicis Sapient helped launch a digital-native bank focused on SMEs. Leveraging GenAI and cloud-native platforms, the bank onboarded 45,000 SMEs in its first year, reducing onboarding time to under 45 minutes and unlocking new revenue streams.
From global retailers to consumer goods giants, Publicis Sapient has enabled:
A defining feature of Publicis Sapient’s approach is its commitment to co-creation. Transformation is not something done to clients, but with them. Through collaborative workshops, hackathons, and joint innovation programs, Publicis Sapient helps organizations:
This player-coach model ensures that clients not only adopt GenAI, but build the skills, mindsets, and operating models needed to sustain innovation.
As GenAI becomes pervasive, responsible use is paramount. Publicis Sapient’s GAI Ethics and Responsible Use Framework provides a foundation for:
Clients benefit from a partner who not only delivers cutting-edge technology, but also helps them manage risk and uphold their values.
Publicis Sapient is recognized as a Horizon 3 leader in GenAI and digital business transformation by HFS Research and other industry analysts. Clients consistently cite the firm’s:
With integrated SPEED capabilities, deep investments in GenAI platforms and partnerships, and a relentless focus on outcomes, Publicis Sapient is uniquely positioned to help organizations become true Generative Enterprises—ready to thrive in a world where AI is at the core of business.
The future belongs to those who move beyond experimentation and embrace GenAI as a driver of enterprise-scale transformation. With Publicis Sapient as your partner, you can unlock new sources of value, reinvent your business, and lead in the age of the Generative Enterprise.