The electric vehicle (EV) revolution is reshaping the automotive landscape, bringing with it a new set of expectations and challenges for both original equipment manufacturers (OEMs) and mobility providers. As EV adoption accelerates, the post-purchase experience—aftersales—has emerged as a critical battleground for customer loyalty, recurring revenue, and sustainable growth. Publicis Sapient’s Seamless Ownership and Lifecycle Optimization (SOLO) solution is purpose-built to help OEMs and mobility providers meet the unique aftersales needs of EV owners, delivering seamless, personalized, and value-added services that set brands apart in a rapidly evolving market.
EVs are fundamentally different from traditional vehicles, and so are their aftersales requirements. Owners expect more than routine maintenance—they demand:
SOLO is a customer engagement platform designed to unify and elevate the entire post-purchase journey for EV owners. Here’s how SOLO empowers OEMs and mobility providers to deliver on the promise of electric mobility:
SOLO connects OEMs, dealers, and customers in a single, intuitive platform. This unified ecosystem hosts a comprehensive suite of aftersales offerings—battery diagnostics, predictive maintenance alerts, charging services, digital manuals, warranty management, and more—eliminating the fragmentation that plagues many current solutions.
Leveraging real-time data from connected EVs, SOLO enables proactive, personalized engagement. Owners receive timely service reminders, battery health reports, and tailored offers based on their driving patterns and preferences. Predictive analytics anticipate maintenance needs, while AI-driven recommendations help owners optimize charging habits and vehicle performance.
SOLO integrates with leading charging networks, allowing owners to locate, reserve, and pay for charging sessions directly from the platform. Real-time availability, route planning, and payment integration reduce range anxiety and make charging as convenient as possible. For fleet and mobility providers, SOLO supports bulk management of charging and maintenance across multiple vehicles.
With SOLO, OEMs can deliver over-the-air software updates, new features, and performance enhancements directly to vehicles—keeping the EV experience fresh and future-ready. Owners are notified of updates, can schedule installations, and receive guidance on new functionalities, all within a single digital environment.
SOLO provides a digital hub for education, onboarding, and ongoing support. Interactive guides, video tutorials, and personalized tips help owners understand and maximize their EV’s capabilities. Dealers and customer service teams are equipped with the same insights, ensuring consistent, high-quality support at every touchpoint.
The EV aftersales journey is a powerful lever for building brand loyalty and unlocking new revenue streams. SOLO enables OEMs and mobility providers to:
Sustainability-minded stakeholders recognize that the EV transition is about more than just the vehicle—it’s about building a connected, data-driven ecosystem that supports responsible ownership and environmental stewardship. SOLO empowers OEMs to:
Publicis Sapient brings deep expertise in digital business transformation, data-driven personalization, and automotive innovation. SOLO is part of our Connected Commerce Toolbox—a suite of solutions designed to help transportation and mobility clients elevate their digital ecosystems and deliver intelligent, connected owner experiences at every touchpoint.
By partnering with Publicis Sapient and implementing SOLO, OEMs and mobility providers can:
The future of automotive success lies in the post-purchase journey. With SOLO, you can deliver the seamless, personalized, and value-driven experiences that today’s EV owners expect—and tomorrow’s mobility demands. Connect with Publicis Sapient to discover how SOLO can help you capture the next wave of growth in electric vehicle aftersales.