Publicis Sapient Salesforce Capability Growth

Publicis Sapient’s Salesforce capability has grown from a focused regional venture into a broader engine for global digital business transformation. What began as a strategic move to strengthen Salesforce expertise in Europe has evolved into a more connected practice spanning EMEA, MENA and ANZ—bringing together regional market insight, specialized talent and multi-cloud delivery capabilities to help enterprises transform with greater speed and confidence.

The story starts with Sapient.i7. Launched in 2018 as a joint venture with Tquila, Sapient.i7 was created to enable digital transformation for large enterprises in Europe using Salesforce technology. From the outset, the ambition was practical and client-centered: combine Salesforce’s cloud capabilities across marketing, commerce, sales and service with Publicis Sapient’s broader digital business transformation strengths to improve how organizations engage customers across the full journey. The venture helped rapidly expand Salesforce services in Europe, while also creating a scalable model for growing talent and capability in a fast-moving ecosystem.

In 2020, Publicis Sapient wholly acquired Sapient.i7 and brought it into the business as part of a new global Salesforce practice. That move was significant because it transformed a successful Europe-focused capability into a stronger global foundation. It expanded Publicis Sapient’s Salesforce expertise, deepened alignment with the platform and reinforced the company’s ability to deliver digital business transformation at scale. Just as importantly, it demonstrated a pattern that would shape future growth: build deep regional capability, integrate it into Publicis Sapient’s broader transformation model and use that combined strength to deliver more value for clients.

That pattern continued as Publicis Sapient expanded its Salesforce footprint into other strategic markets. In the Middle East, the acquisition of Dubai-based Changi Consulting added one of the leading Salesforce partners in the MENA region. Changi brought strong local credibility as Salesforce’s longest-running partner in the UAE, along with a team of fully Salesforce-certified experts drawn from multiple countries and able to serve clients across many languages. Its experience spanned retail, consumer goods, automotive, health, telecommunications and financial services, with hundreds of delivered projects across the GCC and wider MENA region. For Publicis Sapient, Changi provided more than market entry. It established a foundation for growth in MENA, strengthened the global Salesforce partnership and added delivery capabilities for complex international programs.

In Australia and New Zealand, the acquisition of Tquila ANZ further extended that global model. Headquartered in Sydney and supported by teams in Brisbane, Melbourne and Canberra, Tquila ANZ added a decade of experience delivering multi-cloud Salesforce solutions. Its strengths in Vlocity, Salesforce Industries and MuleSoft were especially relevant for organizations navigating complex transformation agendas in government, healthcare and the private sector. By bringing Tquila ANZ into Publicis Sapient, the company increased its local Salesforce depth in ANZ while also strengthening its distributed delivery model globally. Clients gained access not only to specialist Salesforce capability, but also to a broader set of services spanning strategy, customer experience, design, engineering, data and AI.

Taken together, these moves show how Publicis Sapient has built a Salesforce practice with both geographic reach and operational depth. Europe provided the initial launchpad. MENA brought highly localized expertise in a fast-growing market. ANZ added advanced multi-cloud and integration strengths in a region where industry-specific transformation demands are high. Each expansion brought distinct advantages, but the real value lies in how they have been integrated into a single, more powerful practice.

For enterprise clients, that means access to a partner that understands the realities of transformation in different markets while still being able to orchestrate programs across regions. Local market knowledge matters. Regulatory expectations, customer behaviors, language needs, delivery models and industry priorities vary significantly from one geography to another. A retail transformation in Europe, a public-sector modernization program in Australia or a cloud-enabled customer engagement strategy in the Gulf each requires contextual understanding, not just technical implementation. Publicis Sapient’s regional Salesforce investments help close that gap between platform capability and market-specific execution.

At the same time, clients benefit from global scale. Publicis Sapient brings a broad international footprint, a mature distributed delivery model and deep expertise across its SPEED capabilities—Strategy, Product, Experience, Engineering and Data & AI. That combination allows Salesforce programs to connect technology delivery with business strategy, customer experience and measurable outcomes. Rather than treating Salesforce as a standalone implementation, Publicis Sapient can position it within a wider transformation agenda: reimagining journeys, modernizing operations, improving engagement, enabling commerce and creating more agile digital businesses.

This is especially important as enterprise Salesforce environments become more complex. Organizations increasingly need support across multiple clouds, industry solutions and connected platforms. The capabilities added through Sapient.i7, Changi Consulting and Tquila ANZ strengthen Publicis Sapient’s ability to support multi-cloud implementations, integration-heavy programs and industry-specific use cases. In ANZ, that includes deep experience in Salesforce Industries, Vlocity and MuleSoft. In MENA, it includes broad cloud expertise and a strong track record across business functions and sectors. In Europe, the original Sapient.i7 platform helped establish the consulting and delivery muscle needed to scale transformation on Salesforce for large enterprises.

The benefit is not simply more capacity. It is the ability to assemble the right mix of regional specialists, certified practitioners and transformation leaders around client needs. A business expanding across EMEA can access delivery grounded in regional expertise. A multinational company looking to standardize customer engagement while preserving local relevance can draw on a practice designed for both consistency and adaptability. A large enterprise pursuing end-to-end change can connect Salesforce implementation to strategy, design, data and engineering support through a single transformation partner.

This broader Salesforce journey also reflects something distinctive about how Publicis Sapient grows capabilities. These expansions are not isolated acquisitions added to a portfolio. They are part of a deliberate model for building practices that combine specialist technology expertise with the company’s larger digital business transformation proposition. The result is a Salesforce capability that is not only stronger in technical terms, but also better aligned to the outcomes clients care about most: better customer experiences, faster time to value, scalable delivery and transformation programs that create lasting business impact.

From its beginnings as a Europe-focused joint venture, Publicis Sapient’s Salesforce practice has become a more globally connected growth engine. By building on the Sapient.i7 foundation and expanding through strategic moves in MENA and ANZ, the company has created a practice that blends local knowledge with global reach, certified talent with industry depth and platform expertise with end-to-end transformation capability. For clients operating across regions, that translates into a clearer advantage: the ability to move from ambition to execution with a Salesforce partner built for complexity, scale and customer-centered outcomes.