Latin America stands at the forefront of a digital revolution, with organizations across the region accelerating their transformation journeys to meet evolving customer expectations, regulatory demands, and competitive pressures. As digital business transformation becomes a critical driver of growth, the partnership between Publicis Sapient and Practia is uniquely positioned to address the distinct challenges and opportunities within Latin America’s most dynamic sectors: retail, financial services, and healthcare.
Publicis Sapient’s acquisition of Practia marked a strategic entry into Latin America, one of the world’s fastest-growing regions for digital business transformation. Practia, with nearly three decades of experience and a presence in Argentina, Chile, Mexico, Peru, Brazil, Colombia, and Spain, brings deep expertise in software engineering, product, experience, and data & AI. This regional strength, combined with Publicis Sapient’s global SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—creates a powerful platform for industry-specific innovation and impact.
The integration of Practia’s local knowledge and delivery teams with Publicis Sapient’s global best practices enables a nearshore delivery model that is agile, culturally aligned, and scalable. This approach ensures that transformation initiatives are not only technologically advanced but also tailored to the unique regulatory, linguistic, and market realities of Latin America.
Latin America’s retail sector is experiencing rapid digitalization, driven by the explosive growth of e-commerce, changing consumer behaviors, and the need for seamless omnichannel experiences. Retailers face the dual challenge of modernizing legacy systems while delivering personalized, frictionless customer journeys.
Publicis Sapient and Practia are helping retailers:
This sector-specific expertise has earned Publicis Sapient recognition as a leader in retail commerce platform and POS services, as well as professional services for retailers. The result is measurable business impact: increased revenue, improved customer satisfaction, and future-ready retail operations.
The financial services industry in Latin America is undergoing profound change, with digital banking, fintech innovation, and regulatory evolution reshaping the landscape. Institutions must balance the imperative for security and compliance with the need to deliver innovative, customer-centric products.
Through the combined capabilities of Publicis Sapient and Practia, financial organizations are:
The partnership’s expertise in data modernization and AI, supported by collaborations with leading technology providers, empowers financial institutions to become more agile, resilient, and customer-focused.
Healthcare in Latin America faces unique challenges, from fragmented systems and regulatory complexity to the urgent need for digital access and operational efficiency. The sector is ripe for transformation, with digital solutions playing a pivotal role in improving patient outcomes and streamlining care delivery.
Publicis Sapient and Practia are advancing healthcare transformation by:
By combining deep healthcare expertise with advanced engineering and AI capabilities, the partnership is helping providers and payers deliver more efficient, patient-centric services while navigating evolving regulatory landscapes.
The tangible impact of Publicis Sapient and Practia’s partnership is evident in the outcomes delivered for clients across Latin America:
These successes are underpinned by a delivery model that combines local proximity and cultural understanding with access to global best practices, advanced AI labs, and strategic alliances with technology leaders such as AWS and Google Cloud.
As Latin America’s digital economy continues to expand, the need for industry-specific, future-ready solutions has never been greater. The partnership between Publicis Sapient and Practia stands as a catalyst for change—empowering organizations in retail, financial services, and healthcare to navigate complexity, unlock new value, and lead in the digital age.
With a proven track record, deep local roots, and a relentless focus on measurable outcomes, Publicis Sapient and Practia are redefining what’s possible for Latin America’s most vital industries—today and for the future.