In the world of wealth and asset management, high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients expect more than just premium service—they demand hyper-personalized, seamless experiences across every channel. Yet, delivering this level of personalization at scale is uniquely challenging. The sector’s complex data landscape, stringent regulatory requirements, and the imperative of trust create significant hurdles. At Publicis Sapient, we help global asset managers overcome these barriers, enabling secure, compliant, and truly individualized client journeys.
Today’s sophisticated investors expect always-on engagement—whether they’re researching investment options, seeking advice, or managing portfolios. Personalization is no longer about simply addressing clients by name. It’s about understanding their unique goals, risk profiles, and life stages, then delivering relevant content, products, and advice at the right moment, through the right channel. Firms that excel in this area see measurable benefits:
Personalizing experiences for HNW clients is far more complex than in retail banking or insurance. Key challenges include:
The journey to personalization at scale begins with the right technology foundation. Modern content management systems (CMS) and digital experience platforms are essential for delivering consistent, flexible, and scalable experiences across regions and channels. However, technology alone is not enough. Integrating and unifying data from across the organization—client profiles, transaction histories, market trends, and more—is the engine that powers true personalization.
CDPs have emerged as a cornerstone technology, enabling firms to:
Artificial intelligence and advanced analytics are transforming how asset and wealth managers understand and serve their clients. AI enables:
By embedding AI into digital platforms, firms can move from reactive to proactive engagement—delivering the right message, at the right time, through the right channel.
Operating in one of the most highly regulated environments, asset and wealth management firms must ensure that every step of their personalization journey is compliant and secure. This means:
Publicis Sapient’s approach ensures that modernization initiatives are built on secure, compliant foundations. By leveraging cloud services and AI platforms with built-in safeguards, firms can confidently scale their personalization efforts while meeting regulatory obligations.
When Investec Asset Management rebranded as Ninety One, they seized the opportunity to reimagine their digital experience. By adopting an enterprise-grade CMS, they created a platform that is both flexible and modular, supporting consistent brand identity across 27 country-specific websites, integrating with sales and marketing tools, and enabling personalization capabilities that make content more relevant over time. The result: improved global site performance, faster rollout of new features, and a digital experience that clients described as “fresh, lively, and energetic.”
A leading global asset management firm faced the challenge of managing over 90 disparate websites, resulting in inconsistent experiences and slow response to market changes. By fully leveraging Adobe Experience Manager, they developed 40+ standard, reusable components and a playbook for rapid, consistent website rollouts—reducing time to launch new sites from nine months to one, and achieving an 89% reduction in build time and a 30% reduction in infrastructure costs. This standardized, automated approach not only improved brand consistency but also freed up resources to focus on personalization and innovation.
Wealth management firms that implemented robust CDPs have been able to orchestrate meaningful, customer-centric marketing journeys. By consolidating data from all channels—both online and offline—firms can build rich client profiles, derive intent signals, and deliver personalized advice and offers. For example, a North American investment management firm replaced their static, brochure-based website with a dynamic platform, launching a “test and learn” program that personalized journeys for each customer, resulting in a 50% increase in leads for financial advisers and a doubling of new clients created.
A leading global asset and wealth management firm, managing over 600 billion CAD in assets, partnered with Publicis Sapient to unlock new value through a coordinated generative AI initiative. By leveraging a modular, enterprise-ready AI framework, the firm unified data access across roles, streamlined operational processes, and accelerated decision-making cycles—delivering measurable improvements in efficiency, compliance, and client satisfaction.
To succeed, firms should:
The asset and wealth management sector is at a crossroads. Those who invest in modern digital platforms, robust data integration, and AI-driven personalization will not only meet today’s client expectations but will be positioned to adapt and thrive as those expectations continue to evolve. At Publicis Sapient, we help asset and wealth managers worldwide embrace this opportunity—delivering seamless, omnichannel client journeys, scalable personalization across markets and segments, and measurable business impact.
Ready to transform your client experience and lead the future of asset and wealth management? Connect with our experts to start your personalization journey today.