Total Commerce | Omnichannel Experience | Publicis Sapient Consumer Products

Total Commerce Hub

Pandemic-driven online shopping habits are seemingly here to stay, making way for a data-driven world where new channels and entrants continually up the ante on consumer and market expectations. So how can large, established consumer product firms win? It’s all about Total Commerce: an experience-driven, multichannel approach focused on relationships and mutual value above all. Read on to learn more.

Four Pillars of Customer-Focused Commerce

Build your brand and business with omnichannel experience at the center, using data and audience insights to inform content and stay relevant.
64% of consumers want to connect with brands
3X the D2C sales in ’22 for legacy brands vs. digital natives
User-Generated Content is a top driver of SEO

Total Commerce—Beyond the Transaction

Discover more shareable stats, plus four actionable approaches to a winning 360° customer experience.

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Bring B2C Experiences to B2B Customers

Discover the strategies to give business customers B2C-style shopping experiences. Create agile B2B sales functions, connect siloed experiences, reduce friction and generate the kind of powerful insights designed to help you better understand the wants and needs of your customers.

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Total Commerce Maturity Quiz

Identify Your Top Opportunities

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Commerce Related Solutions

Direct-to-Consumer
The cornerstone of a true Total Commerce approach, D2C enables Consumer Products brands to truly own the brand story, product presentation, customer relationship and sales. Learn more
CDP Virtual Lab
Customer Data Platforms are an essential step on the path to D2C, personalization and more. Our Lab helps Consumer Products firms establish strategy, priorities and success metrics before implementation. Learn more
Content-Driven Commerce
Win on the digital shelf with automated, customer-focused product content that drives findability and creates trust with the brand.
Channel Optimization
With so many paths to purchase, a holistic omnichannel strategy and a centralized data management system are critical for brands to understand their customers as a whole and as individuals, and act on these insights across touchpoints. We offer end-to-end expertise to help brands build and optimize their omnichannel experience.

Data & Engineering Solutions

Engineering Transformation
This holistic program that modernizes your IT to lay the groundwork for comprehensive digital business transformation. Learn more
CDP Virtual Lab
Customer Data Platforms are an essential step on the path to D2C, personalization and more. Our Lab helps Consumer Products firms establish strategy, priorities and success metrics before implementation. Learn more

Supply Chain Solutions

Promise to Delivery
This end-to-end solution removes silos, streamlines processes and builds customer trust and loyalty. Learn more
Control Tower
Visibility across your entire supply chain improves decision-making and issue resolution, reduces returns and other costs, and increases conversion. Learn more

Access the Complimentary Gartner Report

Download Gartner “2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channels” for key findings and expert recommendations. Download

How Total Commerce Comes to Life

Work L’Oréal Boosts Sales with DTC Upgrade
Learn how L’Oréal cut launch times, saved hundreds of thousands of dollars, and boosted engagement.
Global Beauty & Personal Care Firm Putting Customers and Employees at the Heart of Commerce
How a global skincare company created a seamless B2B commerce experience.
Work Nestlé Lab
A new consumer engagement model drives a 70 percent rise in e-commerce sales.

Services

From Product Company to D2C Business, with the Help of a CDP
How we helped one company harness integrated data to sell directly to consumers, while delivering experiences that build valuable relationships.

Insights

Unlocking Value From D2C Models
Consumer Products companies can create a revenue stream that allows for more freedom and control over first-party data, which opens new opportunities.
E-commerce Investments
See how your competitors are prioritizing Total Commerce capabilities. A glimpse into commerce transformation priorities worldwide. Download

Relevant Partnerships

Our longtime partnerships uncover opportunities to enable Total Commerce.

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North America

Elizabeth Papasakelariou Consumer Products Lead email