PUBLISHED DATE: 2024-10-29 01:13:28

Total Commerce Hub

Pandemic-driven online shopping habits are seemingly here to stay, making way for a data-driven world where new channels and entrants continually up the ante on consumer and market expectations. So how can large, established consumer product firms win? It’s all about Total Commerce: an experience-driven, multichannel approach focused on relationships and mutual value above all. Read on to learn more.

Four Pillars of Customer-Focused Commerce

• Build your brand and business with omnichannel experience at the center, using data and audience insights to inform content and stay relevant.
• 64% of consumers want to connect with brands
• 3X the D2C sales in ’22 for legacy brands vs. digital natives
• User-Generated Content is a top driver of SEO

Total Commerce—Beyond the Transaction

Discover more shareable stats, plus four actionable approaches to a winning 360° customer experience.

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Bring B2C Experiences to B2B Customers

Discover the strategies to give business customers B2C-style shopping experiences. Create agile B2B sales functions, connect siloed experiences, reduce friction and generate the kind of powerful insights designed to help you better understand the wants and needs of your customers.

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Total Commerce Maturity Quiz

Identify Your Top Opportunities

Identify Your Top Opportunities

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Want the full gamut of Total Commerce solutions? Sign up below to learn what’s available so you can start thinking about what’s next

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Commerce Related Solutions

• Direct-to-Consumer
  The cornerstone of a true Total Commerce approach, D2C enables Consumer Products brands to truly own the brand story, product presentation, customer relationship and sales. Learn more
• CDP Virtual Lab
  Customer Data Platforms are an essential step on the path to D2C, personalization and more. Our Lab helps Consumer Products firms establish strategy, priorities and success metrics before implementation. Learn more
• Content-Driven Commerce
  Win on the digital shelf with automated, customer-focused product content that drives findability and creates trust with the brand.
• Channel Optimization
  With so many paths to purchase, a holistic omnichannel strategy and a centralized data management system are critical for brands to understand their customers as a whole and as individuals, and act on these insights across touchpoints. We offer end-to-end expertise to help brands build and optimize their omnichannel experience.

Data & Engineering Solutions

• Engineering Transformation
  This holistic program that modernizes your IT to lay the groundwork for comprehensive digital business transformation. Learn more
• CDP Virtual Lab
  Customer Data Platforms are an essential step on the path to D2C, personalization and more. Our Lab helps Consumer Products firms establish strategy, priorities and success metrics before implementation. Learn more

Supply Chain Solutions

• Promise to Delivery
  This end-to-end solution removes silos, streamlines processes and builds customer trust and loyalty. Learn more
• Control Tower
  Visibility across your entire supply chain improves decision-making and issue resolution, reduces returns and other costs, and increases conversion. Learn more

Access the Complimentary Gartner Report

Download Gartner “2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channels” for key findings and expert recommendations. Download

How Total Commerce Comes to Life

• Work L’Oréal Boosts Sales with DTC Upgrade
  Learn how L’Oréal cut launch times, saved hundreds of thousands of dollars, and boosted engagement.
• Global Beauty & Personal Care Firm Putting Customers and Employees at the Heart of Commerce
  How a global skincare company created a seamless B2B commerce experience.
• Work Nestlé Lab
  A new consumer engagement model drives a 70 percent rise in e-commerce sales.

Services

• From Product Company to D2C Business, with the Help of a CDP
  How we helped one company harness integrated data to sell directly to consumers, while delivering experiences that build valuable relationships.

Insights

• Unlocking Value From D2C Models
  Consumer Products companies can create a revenue stream that allows for more freedom and control over first-party data, which opens new opportunities.
• E-commerce Investments
  See how your competitors are prioritizing Total Commerce capabilities. A glimpse into commerce transformation priorities worldwide. Download

Relevant Partnerships

Our longtime partnerships uncover opportunities to enable Total Commerce.

Start a Conversation

North America

Elizabeth Papasakelariou Consumer Products Lead email

Relevant Links

• Total Commerce: Four Pillars for Transforming Consumer Products Customer Experiences Beyond Transactions
• Composable Commerce for Consumer Products: Accelerating Brand Launches and Personalization at Scale
• Beyond Amazon: D2C As A Competitive Channel
• Omnichannel Commerce in Action: Bridging Digital and Physical Experiences for Consumer Products Brands
• Total Commerce: How Consumer Product Companies Stay Relevant
• Cómo las Empresas de Productos de Consumo en América Latina Pueden Impulsar su Relevancia con Total Commerce (LATAM)
• Omnichannel Loyalty: Building Seamless Consumer Relationships Across Digital and Physical Touchpoints
• How Consumer Product Companies Are Facing an Identity Crisis
• Comercio Total: Más Allá de la Transacción en América Latina (LATAM)
• Le commerce total : une nouvelle ère pour les entreprises de produits de grande consommation en Europe (Europe)
• How Consumer Products Can Stay Relevant With Total Commerce
• The Future of Content in Direct-to-Consumer E-Commerce
• Omnicanalité et Total Commerce : Réinventer l’expérience consommateur en Europe (Europe)
• Unlocking Value: Which DTC Model Is Right For You?
• Comercio Total: Más Allá de la Transacción en América Latina (LATAM)
• Social Commerce and Impulse Shopping—What Consumer Products Firms Need to Know
• Comment les entreprises européennes de produits de grande consommation peuvent rester pertinentes grâce au Total Commerce (Europe)
• The Rise of Social Commerce in the D2C Journey for CPGs
• Le Total Commerce en Europe : Réinventer l’Expérience Client au-delà de la Transaction (Europe)
• In the D2C Journey, Social Commerce Plays a Big Role
• Omnichannel and Total Commerce: Creating Seamless Consumer Experiences Across Digital and Physical Touchpoints
• Composable Commerce: Accelerating Brand Launches and Personalization at Scale for Consumer Products
• The Rise of Social Commerce in the D2C Journey for CPGs
• Comercio Total: Más Allá de la Transacción – Una Nueva Era para las Marcas de Consumo en América Latina (LATAM)
• Le Commerce Total : Réinventer l’Expérience Client pour les Marques de Produits de Grande Consommation en Europe (Europe)
• Omnichannel Data Ecosystems: The Next Frontier in Always-On Engagement
• Total Commerce: Four Pillars for Transforming Consumer Products Customer Experiences Beyond Transactions
• On HOW Talks: Direct-to-Consumer Models: How to Set the Right strategy