Drive revenue growth, reduce costs, deliver better customer experiences, and gain speed to market across channels with Publicis Sapient’s comprehensive digital commerce solutions.

Offering Summary

Our solutions address key opportunity areas in digital commerce, providing everything your business needs to gain a digital commerce edge.

End-to-End Inventory Visibility

1. Inventory Service
   • Read APIs, Write APIs
   • Availability engine
   • Make the best possible promise to customers
   • Selling channels
   • Plan to meet (if not beat) promise at lowest cost
   • Order Management System
2. Inventory Optimization
   • Pre-order optimizer
   • Post-order optimizer
   • Stat management & optimization
   • Fulfillment optimization engine
3. Shipping Optimization Engine
4. Fulfillment Center
   • Fulfillment models
   • Execute to plan (better if possible)
5. Last Mile Delivery
   • Delivery app
   • Execute to plan (better if possible)
   • Omni-channel returns
6. Returns Optimization

Customer Expectations

• Sustainable & Safe
• Personalized
• Convenient
• Fast
• Free

Digital Commerce Business Outcomes

How We’ve Made an Impact

Multinational Toy Manufacturing and Entertainment Company

• Imperative for Change: Launch a compelling value proposition that resonates with customers without jeopardizing retailer relationships.
• Transformative Solution: Iteratively developed more than 12 direct-to-consumer (D2C) value propositions based on consumer insights, research, and trends. Developed technology and data requirements to realize those concepts.
• Business Impact: $250M revenue identified from DTC e-commerce; +60% operating profit identified over 4 years.

Equipment Rental Leader

• Imperative for Change: Reimagine B2B commerce while opening the D2C market.
• Transformative Solution: Redefined the engagement of existing B2B commerce channels. Created a strategy to open the DTC market and introduced a new mobile app. Provided end-to-end support from strategy to build for this solution.
• Business Impact: 12% revenue uplift; 8% average order value (AOV) increase by offering store inventory online.

Leading Latin American Retailer

• Imperative for Change: Need a supply chain control tower to improve visibility into inventory and cost.
• Transformative Solution: Gained visibility into overall fulfillment cost per order, including reverse logistics cost and metrics of logistic cost per order (e.g., warehouse operations, transportation).
• Business Impact: $145M estimated savings in reverse logistics, including markdown and logistics costs; immediate $2M savings by item-level transportation cost calculation enabling optimization of routes.

What Sets Publicis Sapient Apart?

As a digital business transformation partner for more than 30 years, Publicis Sapient has redefined what is possible in e-commerce. In fact, 4 out of every 10 dollars spent online goes through platforms built or supported by Publicis Sapient. We provide all the key components to deliver end-to-end digital commerce solutions—including strategy, design, technology, measurement, and customer experience expertise—all in one partner.

Profitable commerce is found at the intersection of digital commerce, experience transformation, and customer engagement. These are the foundation of our wheelhouse.

Understanding that every client’s journey is unique, we work across organizational silos to build digital solutions that unlock value quickly and enable competitiveness. Our relationships with all major commerce partners enable us to deliver best-in-class digital commerce solutions.

Commerce Platforms We Support

• Commerce platform trusted by industry-leading brands
• Commerce platform to personalize B2B and B2C experiences
• Enterprise-grade cloud-based e-commerce platform
• Cloud-based headless commerce platform
• A complete, connected, and composable platform
• E-commerce platform and service

Advantages at a Glance

• Our digital commerce solutions equip businesses to be nimbler and more responsive to customers by acting on data to improve experiences.
• We help you invest in solutions that deliver quick wins by improving experiences, reducing the cost to serve, and driving efficiency.
• Our skilled digital talent knows how to build platforms that improve customer loyalty and business profitability, and we impart our knowledge to you so that you can run successful digital commerce services.

Let’s Connect

For more information, visit publicissapient.com/solutions/digital-commerce or contact us to learn more.

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.