Publicis Sapient conducted research among more than 2,700 consumers globally to understand their attitudes toward customer loyalty programs and to identify what businesses should prioritize to drive loyalty with their organizations.
More than half of consumers globally (51%) are enrolled in multiple loyalty programs. While consumers belong to an average of six loyalty programs, they actively participate in only three of them.
Consumers value the following benefits from loyalty programs:
Consumers are willing to share their data when they see clear benefits. People are "extremely/very/somewhat likely" to share their data for:
To earn and maintain customer loyalty, organizations should:
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